We go full AI
We are on the edge of new era. Artificial intelligence is here and we choose not to see it as a threat, but as a revolution and technology that can be our artistic allay.
For the past year we worked on our new workflow, and we see that artists can work in concert with generative AI to create things that was previously impossible.
We will try to paint you a new picture of AI - with AI.
What is generative AI ?
Generative AI is technology that use existing content like text or images to generate new artworks and like any innovation used in the right way, it can give phenomenal results.
Will AI replace artists?
No. Generative AI is a new, extremely powerful tool, and we as artists use these tools in our work. If anything, we have more demand for artists with concept and matte painting skills to work with new AI workflows. But will it change the way we all work? Oh yes, definitely.
Why we should care?
Because it’s a revolution, it’s astonishing to see the results, it’s easy to learn and implement. Because of it studios can realize their vision more efficiently and artists can extend their skillset.
We use this technology in a way that combines generative AI with traditional techniques and become an extension of artistic vision instead of dominating it.
Where we are using it?
Our first full attempt on feature film interaction of AI elements was back in 2021.
We used well known, traditional VFX workflow together with Orka, to turn many snowless environments into winter in Infinite Storm. After we delivered all of the shots, we ask ourselves if it can be done in next titles using generative AI.
AI workflow result on the revisited shot + remix variations
New approach allow us to close the gap between previously separated processes by seamlessly blending them together.
What’s next?
Besides using those new techniques in feature films on the works inside inni.company, for the past few months we intensively use our new AI toolbox in commercials we make together with one of our main partners - Juice.
